You know your customer’s spend with your business, but do you know how the figures stack up against the actual market potential? Without this information, you lack an objective benchmark for gauging retailer and sales performance. To succeed in a competitive market, you need to know how well you’re exploiting the potential for your product or service, both regionally and nationally.
How can you fairly assess retailer and sales rep. performance, and set realistic growth targets based on the available market potential? Where is the most potential in your market, and how well are you exploiting it? How can you hone in on local potential for your products and optimise your category management and POS strategy accordingly?
PLEASE NOTE: MarketWatch is currently available for the New Zealand Building Supplies Sector, and will soon also be available for the Electrical Sector. We hope to add additional industry segments very soon.
Please contact CreditWorks directly today to discuss MarketWatch.