Team Spotlight: Phil Ashby – National Sales Manager

January 13, 2023

Phil Ashby, our new National Sales Manager, is the latest edition to the CreditWorks team so we thought we’d let you get to know him a bit better and find out what he has found refreshing about working with his new team.



Phil will be supporting our non-trade customers and facilitating growth in the insurance and finance segments in particular. Our CEO, Ronnie Tan, and Phil have known each other for well over 20 years since they both set up their companies (with close connections to the construction industry) at the same time.

Phil set up National Credit Insurance Brokers NZ (NCI) in Feb 2003, which he built up to be New Zealand’s largest credit insurance brokerage. While there, Phil established bespoke policy wordings and structures, along with developing some of NZ’s largest credit insurance programmes. He has experience working with client’s ranging from SME to multi-national corporates, so no matter what size your company is, Phil has got you covered.


If you’d like data to help manage your company financial risk better, then get in touch with Phil today on 021 586 678 or at

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